In a surprising turn of events, Canada’s tourism industry is experiencing an unprecedented boom, with domestic travel skyrocketing by 30% in 2025.
As political tensions with the United States, fueled by President Donald Trump’s tariffs, continue to reshape travel preferences, Canadians are choosing to explore the beauty and diversity of their own backyard.
A recent survey by Angus Reid, commissioned by Moneris, reveals that more than a quarter of Canadians have scrapped their U.S. travel plans, opting instead for unforgettable adventures within Canada’s borders.
This seismic shift is pumping millions of dollars into the Canadian economy daily, revitalizing local businesses and showcasing the allure of Canada’s provinces and territories.
Let’s dive into why Canadians are embracing domestic tourism like never before and how this trend is transforming the nation’s travel landscape.
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A Shift in Travel Mindsets: Why Canadians Are Staying Home
The catalyst for this travel revolution lies south of the border.
Political friction between Canada and the United States, particularly due to trade tariffs imposed by the Trump administration, has led many Canadians to reconsider their cross-border trips.
According to the Angus Reid survey, 26% of Canadians have either changed, postponed, or outright canceled their plans to visit the U.S.
This marks the seventh consecutive month of declining Canada-U.S. travel, with significant drops in both air and car crossings.
Instead of heading to American cities or beaches, Canadians are rediscovering the charm of their own provinces and territories, from the rugged coastlines of British Columbia to the vibrant cultural hubs of Quebec.
This pivot to domestic travel is more than just a reaction to politics—it’s a celebration of Canada’s rich tapestry of experiences.
The survey highlights that among those who altered their U.S. travel plans, 30% chose to explore other provinces, while 44% decided to stay within their own province.
This surge in domestic tourism has proven to be a game-changer for Canada’s economy, with local businesses reaping the rewards of this newfound love for homegrown adventures.
A Boon for the Canadian Economy
The economic impact of this domestic tourism boom cannot be overstated.
Sean McCormick, director of Business Development of Data Services at Moneris, describes domestic tourism as an “enormous” driver of economic growth.
Every day, millions of dollars are injected into local economies as Canadians spend on hotels, restaurants, attractions, and more.
From quaint bed-and-breakfasts in Prince Edward Island to bustling urban eateries in Toronto, businesses across the country are thriving thanks to this influx of domestic travelers.
Moneris data reveals a 5% year-over-year increase in interprovincial spending, with certain regions seeing even more dramatic growth.
The territories, for instance, reported a 10% surge in tourism spending, while Alberta saw a 9% increase and Saskatchewan a 6% uptick.
These numbers reflect a broader trend of Canadians investing in their own communities, supporting local merchants, and celebrating the diversity of experiences Canada has to offer.
Moira A. McDonald, school director and associate professor with the Master of Arts in Tourism Management at Royal Roads University, emphasizes the critical role tourism plays in Canada’s economy.
“When you think about businesses in Canada and merchants in Canada, tourism is so important to what they do,” she says.
“This shift towards spending tourism dollars domestically is helping boost the Canadian economy by millions of dollars a day.”
McDonald also notes that the industry is thriving, with a growing demand for skilled workers in hospitality, tourism management, and related fields.
Why Domestic Tourism Is Thriving
The appeal of domestic travel lies in Canada’s unparalleled diversity.
From the majestic Rocky Mountains in Alberta to the historic charm of Old Quebec City, Canada offers a wealth of destinations that rival any international hotspot.
Travelers are finding that they don’t need to cross borders to experience world-class adventures.
Whether it’s hiking in Banff National Park, whale watching off the coast of Newfoundland, or exploring the vibrant arts scene in Montreal, Canadians are rediscovering the treasures in their own backyard.
The Angus Reid survey underscores this trend, showing that Canadians are not only staying closer to home but are also embracing the opportunity to explore new regions.
For many, this shift has been a chance to connect with their country in a deeper, more meaningful way.
“Well done, Canada, for just supporting who we are,” McDonald says.
“We want to really support our local economies, and you really saw that this year, and the numbers are there to support that.”
The Ripple Effect: Local Businesses and Communities Thrive
The surge in domestic tourism has been a lifeline for Canadian businesses, particularly in the hospitality and service sectors.
Hotels are reporting higher occupancy rates, restaurants are bustling with patrons, and local attractions are seeing record numbers of visitors.
Small businesses, in particular, are benefiting from this influx of domestic travelers, as Canadians prioritize supporting local economies over spending abroad.
In rural and remote areas, the impact is especially profound.
The territories, for example, have seen a 10% increase in tourism spending, a testament to the growing interest in destinations like Yukon and Nunavut.
These regions, often overlooked in favor of international travel, are now drawing adventurers eager to explore Canada’s northern wonders.
Similarly, provinces like Alberta and Saskatchewan are experiencing a tourism renaissance, with visitors flocking to iconic sites like Lake Louise and the vibrant festivals of Regina.
This trend is also creating opportunities for job growth in the tourism sector.
As demand for travel experiences rises, businesses are hiring more staff to accommodate the influx of visitors.
From tour guides to hotel managers, the need for skilled workers is on the rise, making tourism a key driver of employment in Canada.
Beyond the U.S.: Canadians Explore Global Destinations
While domestic tourism is stealing the spotlight, Canadians are also venturing beyond North America to destinations like Mexico, South America, and Europe.
The Angus Reid survey notes an uptick in travel to these regions, suggesting that Canadians are not entirely shying away from international adventures.
However, the focus on domestic travel remains the dominant trend, as Canadians prioritize supporting their own economy while navigating the uncertainties of U.S. relations.
The Future of Canadian Tourism
As long as political tensions with the U.S. persist, experts predict that Canadians will continue to explore their own country in record numbers.
This shift is not only boosting the economy but also fostering a renewed sense of pride in Canada’s natural beauty, cultural heritage, and vibrant communities.
For travelers, it’s an opportunity to discover hidden gems and create lasting memories without leaving the country.
The tourism industry is optimistic about the future, with stakeholders like McDonald expressing gratitude for Canadians’ commitment to supporting local businesses.
“This is great news, and we are just very, very thankful to Canadians who took this step,” she says.
“Canadians took this step, and they really talked with their actions.”
How to Join the Domestic Tourism Movement
Ready to explore Canada like never before?
Here are a few tips to make the most of your domestic travel adventures:
Explore New Provinces: Venture beyond your home province to discover the unique charm of places like Nova Scotia’s Peggy’s Cove or Manitoba’s Riding Mountain National Park.
Support Local Businesses: Choose locally owned restaurants, shops, and accommodations to keep your tourism dollars in the community.
Plan Off-Season Trips: Beat the crowds and save money by traveling during shoulder seasons, such as spring or fall.
Embrace Adventure: Whether it’s skiing in Whistler, kayaking in the Gulf Islands, or exploring the urban jungles of Toronto and Vancouver, Canada has something for every traveler.
Canada’s Tourism Renaissance
The 30% surge in Canadian tourism is more than just a statistic—it’s a testament to the resilience and pride of a nation.
As Canadians turn away from U.S. travel and embrace the wonders of their own country, they’re breathing new life into local economies and rediscovering the beauty of Canada’s diverse landscapes.
From the economic boost to the cultural renaissance, this domestic tourism boom is a win for businesses, communities, and travelers alike.
So, pack your bags, hit the road, and join the millions of Canadians exploring the Great White North—your next adventure is waiting right here at home.
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