Tim Hortons Roll Up Cups: In a move that has sent waves of nostalgia and excitement across Canada, Tim Hortons has announced the return of its iconic “Roll Up The Rim to Win” contest to its traditional, tactile format for 2025.
Starting from February 24, 2025, the beloved game will once again feature cups with rims that can be physically rolled up to reveal prizes, alongside a continued digital version.
This decision marks a significant shift back to the roots of what has been one of Canada’s most cherished rituals, blending the charm of yesteryears with modern conveniences.
Table of Contents
Reintroduction of Tim Hortons Roll Up Cups with a twist in 2025!
For decades, Tim Hortons’ Roll Up The Rim was more than just a contest; it was a cultural touchstone.
The act of sipping your coffee down to the last drop and then rolling up the rim in anticipation of winning a free coffee or a much larger prize was a uniquely Canadian experience.
However, the shift to a fully digital format in 2020 due to health concerns during the COVID-19 pandemic left many feeling disconnected from the thrill of the game.
Hope Bagozzi, Chief Marketing Officer at Tim Hortons, shared, “Last year, after the Roll Up, we heard significant feedback from our guests who missed the tactile experience of rolling up the rim.
They loved the game but yearned for the physical interaction.” This feedback was the catalyst for bringing back the rollable cups.
How to Win Big with Tim Hortons’ Roll Up To Win 2025: Your Ultimate Guide
This year’s contest is designed to cater to all types of participants.
While the traditional roll up cups return for hot beverages, the digital aspect of the contest remains, ensuring inclusivity for those who prefer the app or lack access to physical locations.
The physical cups allow customers to relive the joy of physically rolling up the rim to check for a prize.
These cups will be available for a limited time, adding an element of urgency and excitement.
On the digital front, for every eligible purchase, customers can earn digital rolls through the Tim Hortons app.
Eligible items include a wide range of hot and cold beverages, breakfast sandwiches, wraps, and lunch/dinner options.
Special bonuses include additional rolls for using reusable cups or signing up for a Tims Mastercard.
The prize pool is vast, offering everything from free coffees and donuts to high-value items like all-electric vehicles, vacations, and gift cards.
The dual-format contest ensures that everyone gets a chance to win, whether they’re rolling up physically or digitally.
For those eager to participate, here’s how it works: Visit a Tim Hortons to grab your favorite hot beverage for a chance at the limited-edition roll-up cup.
Use the Tims App to earn digital rolls with every purchase. If you have a physical cup, roll up the rim to see if you’ve won.
For digital rolls, open the app and reveal your prize at your convenience.
Prizes vary from instant wins like free coffee to larger prizes that require verification.
Keep an eye out for daily jackpots and special anniversary rewards.
The End of Digital Disappointment? Tim Hortons Brings Back the Tactile Thrill of Rolling Up the Rim
To maximize your chances of winning, leverage the app even if you prefer physical cups for additional rolls from purchases.
Opt for the eco-friendly bonus by bringing your own cup for an extra digital roll, combining fun with sustainability.
Stay updated as the contest ends on March 23, 2025, keeping track of special promotions or bonus roll opportunities through the app or Tims’ official communications.
The return of the classic Roll Up The Rim not only rekindles a piece of Canadian heritage but also has considerable economic implications.
Local Tim Hortons outlets see a surge in visitors, boosting sales not just for the chain but also for local economies where these outlets are situated.
Moreover, the contest has historically been a significant draw for tourists, wanting to experience this unique Canadian event.
The decision to revert to physical cups has been met with an outpouring of joy on social media, with many Canadians sharing their excitement and memories associated with the contest.
From Reddit threads to X (formerly Twitter) posts, the sentiment is clear: this blend of old-school charm with modern convenience has struck a chord.
While the physical cups are currently promised for a limited time, Bagozzi hinted at the potential for a permanent return if the reception is overwhelmingly positive.
“If our guests love it, and it meets or exceeds expectations, we’ll definitely consider bringing it back in future promotions,” she stated.
This feedback loop with customers is part of what makes Tim Hortons not just a coffee chain but a part of Canadian identity.
In conclusion, Tim Hortons’ decision to bring back the physical aspect of Roll Up The Rim to Win for 2025 is more than a marketing strategy; it’s a celebration of Canadian culture, a nod to tradition, and an embrace of community feedback.
Whether you’re a long-time fan or new to the game, this year offers a unique opportunity to engage in a time-honored tradition while still enjoying the conveniences of the digital age.
So, grab your cup, roll up that rim, and maybe, just maybe, you’ll win big in this year’s most exciting Roll Up To Win contest yet!
Join the excitement, share your wins or your nostalgic stories, and let’s celebrate this return to roots together!
Don’t forget to download the Tims App to enhance your chances of winning and stay updated on all the latest from Tim Hortons.
Here’s to another year of Roll Up The Rim joy!
Stay updated with CTC News.
