In 2025, California is rolling out the red carpet for Canadian tourists with an enticing campaign offering up to 25% discounts on over 1,000 hotels, attractions, and activities.
Launched by Visit California in partnership with Expedia, this initiative aims to reverse a 12% drop in Canadian visitors in February 2025, the first significant decline since the COVID-19 pandemic.
Amid economic and political tensions, including U.S. tariffs and immigration policies, California is doubling down on its long-standing bond with Canada, emphasizing shared values and a wealth of experiences waiting in the Golden State.
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The Campaign: California Loves Canada
On May 6, 2025, Visit California unveiled its “California Loves Canada” campaign, a heartfelt effort to rekindle Canadian tourism.
The campaign highlights the deep cultural and economic ties between California and Canada, noting contributions like the Walt Disney Concert Hall designed by Canadian architect Frank Gehry and the Canadian-invented California sushi roll.
A 30-second video showcases these connections, concluding with a warm message: “California wouldn’t be California without Canada.”
The campaign’s centerpiece is a partnership with Expedia, offering Canadians up to 25% off on a wide range of travel experiences.
From luxury hotels in Los Angeles to thrilling theme park adventures at Disneyland and Universal Studios, the discounts make California an affordable and attractive destination.
A dedicated landing page on Expedia’s website simplifies access to these deals, ensuring Canadians can plan their dream vacations with ease.
Why the Decline in Canadian Tourism?
Canadian tourism to California has been a vital economic driver, with 1.8 million visitors spending $3.72 billion (C$5.13 billion) in 2024.
However, 2025 has seen a sharp decline, with air arrivals dropping 15.5% in March compared to the previous year.
Several factors contribute to this downturn:
U.S. Tariffs and Trade Tensions: The Trump administration’s 25% tariffs on Canadian goods have sparked a trade war, dampening Canadian enthusiasm for U.S. travel.
Economic Challenges: A weak Canadian dollar, valued at just 72 U.S. cents, has crossed a psychological barrier, historically reducing U.S.-bound travel when the exchange rate falls below 75 cents.
Political Sentiment: Canadian advisories warning of increased scrutiny at U.S. borders, coupled with President Trump’s provocative rhetoric, have fueled patriotic fervor in Canada, leading some to favor domestic travel or other international destinations.
Global Perception: Broader concerns about U.S. policies, including immigration crackdowns, have led to a 9.2% projected decline in international tourism to California in 2025.
Despite these challenges, California’s tourism industry, which supports 1.2 million jobs and generated $157.3 billion in 2024, is fighting back with targeted incentives to lure Canadians.
What’s on Offer for Canadian Tourists?
The “California Loves Canada” campaign provides a treasure trove of savings for Canadian travelers.
Here’s what you can expect:
Hotel Discounts: Up to 25% off at over 1,000 hotels, ranging from budget-friendly options like Best Western Plus to luxury resorts like The Ritz-Carlton Laguna Niguel.
Whether you’re exploring San Francisco’s vibrant streets or relaxing in Palm Springs, there’s a deal for every traveler.
Attractions and Activities: Save on iconic experiences like Universal Studios Hollywood’s thrilling rides, Disneyland Resort’s magical adventures, and cultural landmarks like Alcatraz Island.
Discounts also apply to nature tours, wine tastings in Napa Valley, and outdoor adventures in Yosemite National Park.
Special Packages: Some deals include added perks, such as resort credits, late checkouts, or complimentary experiences.
For example, the Darling Hotel in Visalia offers 20% off rates with mimosas and a 4 p.m. checkout through March 31, 2025.
Flexible Booking: Many offers are valid through May or even the end of 2025, with blackout dates varying by property.
Midweek bookings often yield the best savings, especially in wine regions like Sonoma and Temecula Valley.
To access these discounts, Canadians can visit the dedicated Expedia landing page created for the campaign.
The user-friendly platform allows travelers to browse hotels, attractions, and activities tailored to their preferences, making trip planning seamless.
Top California Destinations for Canadians
California’s diverse landscapes and attractions make it a dream destination for Canadians seeking adventure, relaxation, or cultural immersion.
Here are some highlights:
1. Los Angeles: The Entertainment Capital
Attractions: Explore Hollywood’s Walk of Fame, Universal Studios, and the Griffith Observatory. Save on hotel stays near these iconic sites with the Expedia partnership.
Why Visit: LA offers a mix of glamour, history, and family-friendly fun, with discounts making it more accessible for Canadians.
Tip: Book midweek to avoid crowds and snag better hotel deals.
2. San Francisco: Urban Charm and Natural Beauty
Attractions: Visit the Golden Gate Bridge, Alcatraz Island, and the new Mission Rock waterfront neighborhood with scenic views and dining options.
Why Visit: San Francisco’s blend of cultural landmarks and natural beauty is perfect for urban explorers.
The city’s convention calendar in 2025 promises vibrant events.
Tip: Check out the Counterculture Museum, opening in spring 2025, for a deep dive into social movements.
3. San Diego: Beaches and Family Fun
Attractions: Enjoy SeaWorld’s new Jewels of the Sea: The Jellyfish Experience or visit the San Diego Zoo, set to welcome giant pandas in late 2025.
Why Visit: San Diego’s laid-back vibe and family-friendly attractions make it ideal for all ages.
Tip: Look for combo deals on theme park tickets and hotel stays to maximize savings.
4. Palm Springs: Desert Oasis
Attractions: Relax at luxury resorts like La Quinta Resort & Club or explore the Spa at Séc-he for a rejuvenating experience.
Why Visit: Palm Springs is a haven for Canadian snowbirds, with pro-Canada signs welcoming visitors.
Tip: Book a weekday spa pass for exclusive access to hot springs and wellness facilities.
5. Napa and Sonoma: Wine Country Bliss
Attractions: Savor wine tastings at Signorello Estate or explore Sonoma County’s 3.5% increase in visitor spending in 2024.
Why Visit: With discounts on hotels and winery experiences, wine country is a romantic and relaxing getaway.
Tip: Visit during the low season (February to May) for quieter vineyards and better deals.
Why Now is the Time to Visit California
Despite economic and political challenges, California remains a welcoming destination for Canadians.
Here’s why 2025 is the perfect year to plan your trip:
Exclusive Discounts: The 25% off deal on hotels, attractions, and activities is a rare opportunity to explore California affordably.
New Attractions: 2025 brings fresh experiences, from the Santa Ynez Chumash Museum to Universal Fan Fest Nights at Universal Studios Hollywood (April 25–May 18).
Economic Impact: Your visit supports California’s tourism industry, which employs 1.2 million workers and is bracing for a $6 billion revenue dip in 2025.
Cultural Connection: California celebrates its Canadian ties, from architectural contributions to shared values of inclusivity and innovation.
Governor Gavin Newsom has emphasized this bond, urging Canadians to “come experience our California Love” and distancing the state from federal policies.
“California is the ultimate playground—2,000 miles from Washington and a world away in mindset,” he said in a campaign video.
Challenges and Criticisms
While the campaign has been widely praised, some challenges remain:
Economic Barriers: The weak Canadian dollar and U.S. tariffs may deter budget-conscious travelers, despite the discounts.
Border Concerns: Canadian advisories about U.S. border scrutiny could discourage some visitors, though California emphasizes its inclusive values.
Mixed Sentiment: Posts on X show varied reactions, with some Canadians excited about the deals and others hesitant due to political tensions.
Despite these hurdles, Visit California’s $5.2 million annual marketing investment in Canada underscores its commitment to rebuilding this vital tourism pipeline.
California in 2025
California’s 2025 tourism landscape is packed with new attractions and events, making it an ideal time for Canadians to visit:
Sports and Entertainment: The NBA All-Star Weekend (February 14–16) in San Francisco and the Golden State Valkyries’ WNBA debut in May add excitement.
Cultural Openings: The Santa Ynez Chumash Museum and San Diego’s Joan and Irwin Jacobs Performing Arts Center open in 2025, celebrating local heritage.
Natural Wonders: From Yosemite’s majestic peaks to the Costanoa Coastal Lodge’s moon-gazing deals, California’s landscapes beckon adventurers.
With discounts making these experiences more accessible, Canadians can explore the Golden State’s diversity without breaking the bank.
Your California Adventure Awaits
California’s “California Loves Canada” campaign is a bold invitation to rediscover the Golden State’s beaches, theme parks, wine regions, and cultural landmarks.
With up to 25% off on over 1,000 hotels, attractions, and activities, there’s never been a better time for Canadians to plan a trip.
Despite economic and political challenges, California’s inclusive spirit and unbeatable offerings make it a must-visit destination in 2025.
Visit http://www.visitcalifornia.com or Expedia’s dedicated landing page to start planning your adventure today and experience the California Love that awaits.
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